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Latest Articles on AI and Marketing
Emotional Appeals in Marketing
In my last post, I talked about a few Super Bowl ads that leaned hard into emotion but still didn’t quite land. That doesn’t mean emotional appeals are the wrong strategy. It just means they need the right timing, the right context, and the right execution. When...
The Most Boring Super Bowl of All Time
When Super bowl Commercials Completely Flop For years, the Super Bowl has been the grand stage not just for football, but for advertising extravaganzas. While plenty of viewers tune in for the game itself, an even larger audience shows up for the parties, the halftime...
Death to Canva (Sort Of)
I Love Canva Canva is one of my favorite tools. It’s easy to use, affordable, and accessible from anywhere. Since 2013, Canva has been steadily taking over design and creative spaces as it continues to expand its capabilities. Today, it supports millions of users,...
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