In my last post, I talked about a few Super Bowl ads that leaned hard into emotion but still didn’t quite land. That doesn’t mean emotional appeals are the wrong strategy. It just means they need the right timing, the right context, and the right execution. When...
Coordinating calls and scheduling meetings can be an absolute hassle. By the time someone gets back to you with their availability, yours has already changed. Tools like Teams and Google Calendar help, but if someone isn’t on your internal team, they likely can’t see...
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