Writing strong AI prompts is the foundation of effectively using tools like ChatGPT, DeepSeek, or any generative platform. AI is a relatively new tool, but it is revolutionizing not only how we do business, but also how we live our daily lives. The stronger your prompt, the better the results. In this post, we’re going to look at ways to craft strong prompts, searches, and outlines that help you get ahead and stay ahead in this new frontier.

An AI prompt is essentially a search or command you run using a platform like ChatGPT. You are asking the platform to use resources from across the web, along with any specific training or context you’ve provided, to complete a task. The prompt is the baseline for what information the model will use to generate results. The more context you provide in the prompt, the better the outcome will be.

The first step to writing an AI prompt is knowing what you’re looking for so you can ask for it. Once you understand the outcome you want, you can craft a prompt with the appropriate level of detail. If you want simple results, you can ask a simple question.

Most of the time, we don’t need AI for a simple search like this. We could put the question into Google and get almost the same results. But for a more complex question, we can use a much more specific prompt for better results.

Because my question was more specific, the results were more specific. I knew exactly the outcome I wanted, so I was able to ask the platform to compile large amounts of data in a very short amount of time.

It would be very easy to take my list of pizza places and plan a tour around New York City. But I want a little more information before I book my flights. As good as the spreadsheet is, I don’t fully know why it ranked those locations the way it did.

The key to writing strong AI prompts is having a second prompt. While your first prompt should be detailed and specific, your second prompt should ask for the data to be explained.

Note: ChatGPT fully explained the logic behind its ranking in over five detailed steps. The chart was the best summary of the explanation.

What if you weren’t a tourist? What if you were a pizza restaurant in New York City and wanted to be in the top 10? You just learned:

• Who your competitors are

• Why they’re winning

• What they’re doing well

From here, your next question could be to ask AI to take the top 10 and generate a SWOT analysis. The best part? You could collect all this in under 30 minutes. In half an hour, you can gather tactical, actionable items to help you compete for a top spot. AI doesn’t replace strategy, but it makes smart strategy faster.

With the rise of AI, those who know how to use it effectively will quickly outpace those who have not adapted to the technology. When we learn how to use strong AI prompts with specific goals in mind, we gain a competitive advantage. We can collect data, generate ideas, and produce thought starters more efficiently. We can write better, explore more, and push the boundaries of our industry.

What do you want to use AI to do? Let me know in the comments. Not sure where to begin? I’d love to talk about how we can use marketing, technology, and AI to revolutionize your business. Reach out on my contact page.