{"id":250,"date":"2025-06-28T00:00:00","date_gmt":"2025-06-28T00:00:00","guid":{"rendered":"https:\/\/mackenzierathbun.com\/?p=250"},"modified":"2025-06-22T00:41:20","modified_gmt":"2025-06-22T00:41:20","slug":"marketing-book-contagious","status":"publish","type":"post","link":"https:\/\/mackenzierathbun.com\/?p=250","title":{"rendered":"Marketing Book Club : Is Contagious Still Worth Reading in 2025?"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” column_structure=”1_2,1_2″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/mackenzierathbun.com\/wp-content\/uploads\/2025\/06\/716qKfyCzpL._SL1500_.jpg” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”716qKfyCzpL._SL1500_” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_heading title=”Today’s Marketing Book” _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”et_body_layout” hover_enabled=”0″ sticky_enabled=”0″]

This month’s marketing book is Contagious<\/em> by Jonah Berger. Jonah is a professor specializing in marketing and social influence. In Contagious<\/em>, he explores how social engineering and perception can help brands succeed. This book is more than just an insight into marketing; it’s a window into the human mind.<\/p>\n

Contagious<\/em> has been highly recommended within marketing circles for years. With its unique case studies, research, and applicable use cases, it’s no mystery why the book continues to be a popular recommendation.<\/p>\n

So here’s the question: does this book still hold up in 2025? The short answer is yes. It’s a perfect introduction to the psychology of marketing for students and new marketers. For experienced marketers, it’s a valuable reminder of the essentials.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

This book covers many key elements within the marketing realm. Between items such as social proof, practical value, and the power of story the comprehensive book provides the fundamentals of marketing with people in mind. It isn’t often that a marketing book is able to simplify the content in such an engaging way.\u00a0<\/p>\n

Within the book we review these fundamentals of marketing and psychogy<\/p>\n