{"id":22,"date":"2025-06-20T15:50:21","date_gmt":"2025-06-20T15:50:21","guid":{"rendered":"https:\/\/mackenzierathbun.com\/?page_id=22"},"modified":"2025-06-21T03:18:41","modified_gmt":"2025-06-21T03:18:41","slug":"home","status":"publish","type":"page","link":"https:\/\/mackenzierathbun.com\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”_module_preset=” background_image=”https:\/\/mackenzierathbun.com\/wp-content\/uploads\/2025\/06\/ChatGPT-Image-Jun-20-2025-01_26_10-PM.png” custom_padding=”2.4%||0px||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ width=”50%” custom_margin=”|auto||441px||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_font=”Bebas Neue|700||on|||||” title_text_color=”gcid-primary-color” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_heading title=”Welcome To Your AI Powered Marketing Journey” _builder_version=”4.27.4″ _module_preset=”ddeb8c09-9078-4424-bc15-2efb6572e28e” title_font=”Bebas Neue|–et_global_heading_font_weight|||||||” title_text_color=”#FFFFFF” width=”99.4%” min_height=”146.6px” custom_padding=”|||1px||” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” custom_margin=”-28px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Discover innovative strategies that blend AI technology with creative marketing to elevate your brand’s presence and drive growth.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/open.spotify.com\/show\/1aWmhIf5WOSA9GZMQk21HM” button_text=”LISTEN TO THE PODCAST” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”ab15fb74-61a3-43aa-96b3-41e09aeef654″ button_text_color=”#FFFFFF” button_bg_color=”#8b6e9c” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ background_color=”#FFFFFF” width=”auto” custom_margin=”8.4%|58px||173px|false|false” custom_padding=”0px||0px||true|false” border_radii=”off||6px||” border_radii_tablet=”off||6px||” border_radii_phone=”off||6px||” border_radii_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”-31vw” box_shadow_vertical=”0px” box_shadow_color=”#FFFFFF” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ custom_padding=”30px||||false|false” custom_padding_tablet=”40px|20px|40px||true|false” custom_padding_phone=”30px||30px||true|true” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_blurb title=”AI-Driven Insights” use_icon=”on” font_icon=”||divi||400″ _builder_version=”4.24.3″ _module_preset=”1ea53d41-9439-472c-8d8b-7bddb3bf9444″ width=”100%” global_colors_info=”{}”]<\/p>\n

Unlock data-driven strategies that propel your business forward with precision and efficiency.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_blurb title=”Creative Campaigns” use_icon=”on” font_icon=”||divi||400″ _builder_version=”4.24.3″ _module_preset=”1ea53d41-9439-472c-8d8b-7bddb3bf9444″ locked=”off” global_colors_info=”{}”]<\/p>\n

Engage your audience with tailored marketing campaigns that resonate and inspire action.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_blurb title=”Strategic Growth” use_icon=”on” font_icon=”||divi||400″ _builder_version=”4.24.3″ _module_preset=”1ea53d41-9439-472c-8d8b-7bddb3bf9444″ locked=”off” global_colors_info=”{}”]<\/p>\n

Implement growth strategies that are both innovative and sustainable, ensuring long-term success.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.3″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ background_color=”gcid-secondary-color” transform_translate=”1px|0px” transform_translate_linked=”off” custom_padding=”50px|20px|50px|20px|true|true” custom_padding_tablet=”||||true|false” custom_padding_phone=”30px||30px||true|true” custom_padding_last_edited=”on|phone” global_colors_info=”{%22gcid-secondary-color%22:%91%22background_color%22%93}”][et_pb_button button_url=”https:\/\/mackenzierathbun.com\/?page_id=32″ button_text=”Learn More” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”ab15fb74-61a3-43aa-96b3-41e09aeef654″ button_text_color=”gcid-secondary-color” global_colors_info=”{%22gcid-secondary-color%22:%91%22button_text_color%22%93}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.25.1″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Meet MacKenzie Rathbun” _builder_version=”4.25.1″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”251.9px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/mackenzierathbun.com\/wp-content\/uploads\/2025\/06\/Screenshot-2024-07-23-at-5.41.06-PM.png” title_text=”Screenshot 2024-07-23 at 5.41.06 PM” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||46px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” locked=”off” global_colors_info=”{}”]<\/p>\n

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Mackenzie Rathbun is a marketing strategist and AI specialist who merges creative thinking with smart technology to help brands grow with purpose. With experience across franchise marketing, real estate, children\u2019s enrichment, and digital strategy, she brings a fresh, strategic perspective to building systems that scale, automate, and connect. Her work is all about making marketing more efficient, more human, and way less complicated.<\/p>\n

Through her podcast and blog, she\u2019s creating space for other marketers and business owners to learn, experiment, and grow. From AI tools to marketing trends, she shares what\u2019s working, what\u2019s next, and how to stay ahead without burning out.<\/p>\n

She\u2019s passionate about helping people cut through the noise, build brands that actually resonate, and use technology as a tool, not a crutch. Whether she\u2019s simplifying a strategy, sharing behind-the-scenes tests, or spotlighting voices in the industry, Mackenzie leads with transparency, intention, and a deep belief that good marketing starts with understanding people, then using smart systems to serve them better.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.24.3″ _module_preset=”default” background_color=”gcid-primary-color” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-primary-color%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Our Services” _builder_version=”4.24.2″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_text_color=”#FFFFFF” custom_margin=”-2575px||10px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_blurb title=”AI-Powered Marketing Solutions” use_icon=”on” font_icon=”||fa||900″ icon_alignment=”center” _builder_version=”4.24.3″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” text_orientation=”center” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-body-color%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22gcid-primary-color%22:%91%22icon_color%22%93}”]<\/p>\n

Revolutionize your marketing efforts with AI-driven tools that enhance targeting, personalization, and ROI.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_blurb title=”Brand Development” use_icon=”on” font_icon=”||fa||900″ icon_alignment=”center” _builder_version=”4.24.3″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” text_orientation=”center” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-body-color%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22gcid-primary-color%22:%91%22icon_color%22%93}”]<\/p>\n

Craft a compelling brand identity and design that resonates with your audience and stands out in the marketplace.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”50607da8-57bc-4d4b-aaef-f02e41c2cc4a” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_blurb title=”Digital Strategy Consulting” use_icon=”on” font_icon=”||fa||900″ icon_alignment=”center” _builder_version=”4.24.3″ _module_preset=”212b201d-2c34-41bd-936c-851b7357d08b” text_orientation=”center” locked=”off” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-body-color%22:%91%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22,%22body_text_color%22%93,%22gcid-primary-color%22:%91%22icon_color%22%93}”]<\/p>\n

Receive expert guidance on digital strategies that align with your business goals and maximize online presence.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Audio” _builder_version=”4.24.3″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Tune Into ‘The New Professional'” _builder_version=”4.24.3″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_text_color=”gcid-secondary-color” locked=”off” global_colors_info=”{%22gcid-secondary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_heading title=”Discover Insights with Every Episode” _builder_version=”4.24.3″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.24.3″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” global_colors_info=”{}”]<\/p>\n

Join us on ‘The New Professional’ podcast where we delve into the latest marketing trends, AI innovations, and personal growth strategies. Subscribe to our newsletter to stay updated on new episodes and exclusive content.<\/p>\n

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