{"id":179,"date":"2025-06-20T22:12:30","date_gmt":"2025-06-20T22:12:30","guid":{"rendered":"https:\/\/mackenzierathbun.com\/?page_id=179"},"modified":"2025-06-20T23:21:40","modified_gmt":"2025-06-20T23:21:40","slug":"video","status":"publish","type":"page","link":"https:\/\/mackenzierathbun.com\/?page_id=179","title":{"rendered":"Video"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; padding_top_bottom_link_1=&#8221;false&#8221; padding_left_right_link_1=&#8221;false&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;208deg&#8221; background_color_gradient_stops=&#8221;rgba(139,110,156,0.36) 0%|rgba(57,33,73,0.73) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/mackenzierathbun.com\/wp-content\/uploads\/2025\/06\/Blog-Banner-for-Website-Content-4.png&#8221; custom_padding=&#8221;8vw||8vw||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_heading title=&#8221;Master Modern Marketing&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;ddeb8c09-9078-4424-bc15-2efb6572e28e&#8221; title_text_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;0504de1e-f5ff-4281-ba60-cbbe4edf98bc&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Real tools, real strategy, and no fluff\u2014just smart, actionable insights to help you market with more clarity, creativity, and confidence.Explore videos that break down what\u2019s working, what\u2019s next, and how to stay ahead without burning out.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; specialty_columns=&#8221;2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Testimonials&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Explore the library&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;c33f07d9-41e0-421a-8799-5799df695cce&#8221; title_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This YouTube channel is a space for marketers, creatives, and curious entrepreneurs to explore what\u2019s new, what\u2019s useful, and what actually works. From hands-on walkthroughs of the latest AI and marketing tools to honest reviews of trending tech, each video is designed to help you stay ahead without getting overwhelmed. You\u2019ll also find deep dives into everyday marketing practices like content strategy, automation, and brand building, broken down in a way that\u2019s clear, actionable, and easy to apply to your own work. Whether you\u2019re here to learn, level up, or lead, you\u2019ll leave with tools and insights you can actually use.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"automatic-youtube-gallery ayg\">\n        <ayg-theme-classic id=\"ayg-0dc2e64063d8968e2f465d023a65710a\" class=\"ayg-theme ayg-theme-classic\" data-params='{\"uid\":\"0dc2e64063d8968e2f465d023a65710a\",\"loop\":0,\"autoadvance\":1,\"player_title\":1,\"player_description\":1}'>\n        <div class=\"ayg-player\">\n            <div class=\"ayg-player-container\" style=\"max-width: 100%;\">\n                <ayg-player src=\"https:\/\/www.youtube.com\/embed\/MEHEGzU53ic?enablejsapi=1&#038;playsinline=1&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3\" ratio=\"56.25\" title=\"Everyone hopes people are saying nice things about them even when 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loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/MEHEGzU53ic\/maxresdefault.jpg\" class=\"ayg-thumbnail-image\" width=\"320\" height=\"180\" alt=\"Everyone hopes people are saying nice things about them even when they\u2019re not in the room!\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"white\" width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" class=\"ayg-icon ayg-thumbnail-icon-play\" title=\"Play\" aria-label=\"Play\"><path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm14.024-.983a1.125 1.125 0 0 1 0 1.966l-5.603 3.113A1.125 1.125 0 0 1 9 15.113V8.887c0-.857.921-1.4 1.671-.983l5.603 3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">Everyone hopes people are saying nice things about them even when they\u2019re not in the room!<\/div>\n         \n                    <\/div>           \n<\/div>                <\/div>\n                            <div class=\"ayg-video ayg-video-bgfr3wK1nWA ayg-col ayg-col-3 ayg-col-xs-2\">\n                    <div class=\"ayg-thumbnail\" data-id=\"bgfr3wK1nWA\" data-title=\"Did I mention making sure the event is tractable? #smallbusiness #marketingtips #localmarketing\" data-url=\"\">\n    <div class=\"ayg-thumbnail-media\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/bgfr3wK1nWA\/maxresdefault.jpg\" class=\"ayg-thumbnail-image\" width=\"320\" height=\"180\" alt=\"Did I mention making sure the event is tractable? #smallbusiness #marketingtips #localmarketing\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"white\" width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" class=\"ayg-icon ayg-thumbnail-icon-play\" title=\"Play\" aria-label=\"Play\"><path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm14.024-.983a1.125 1.125 0 0 1 0 1.966l-5.603 3.113A1.125 1.125 0 0 1 9 15.113V8.887c0-.857.921-1.4 1.671-.983l5.603 3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">Did I mention making sure the event is tractable? #smallbusiness #marketingtips #localmarketing<\/div>\n         \n                    <\/div>           \n<\/div>                <\/div>\n                            <div class=\"ayg-video ayg-video-au7Ak8_lWtg ayg-col ayg-col-3 ayg-col-xs-2\">\n                    <div class=\"ayg-thumbnail\" data-id=\"au7Ak8_lWtg\" data-title=\"What is your favorite business development book? \ud83d\udcd6 #oneminutemanager #professionaldevelopment\" data-url=\"\">\n    <div 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12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm14.024-.983a1.125 1.125 0 0 1 0 1.966l-5.603 3.113A1.125 1.125 0 0 1 9 15.113V8.887c0-.857.921-1.4 1.671-.983l5.603 3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">You contribute to culture! #motivationmonday \ufffc<\/div>\n         \n                    <\/div>           \n<\/div>                <\/div>\n                            <div class=\"ayg-video ayg-video-1N-TH1gq53I ayg-col ayg-col-3 ayg-col-xs-2\">\n                    <div class=\"ayg-thumbnail\" data-id=\"1N-TH1gq53I\" data-title=\"How does your product or service impact your customers? #marketing #smallbusiness\" data-url=\"\">\n    <div class=\"ayg-thumbnail-media\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/1N-TH1gq53I\/maxresdefault.jpg\" class=\"ayg-thumbnail-image\" width=\"320\" height=\"180\" alt=\"How does your product or service impact your customers? #marketing #smallbusiness\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"white\" width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" class=\"ayg-icon ayg-thumbnail-icon-play\" title=\"Play\" aria-label=\"Play\"><path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm14.024-.983a1.125 1.125 0 0 1 0 1.966l-5.603 3.113A1.125 1.125 0 0 1 9 15.113V8.887c0-.857.921-1.4 1.671-.983l5.603 3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">How does your product or service impact your customers? #marketing #smallbusiness<\/div>\n       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1 0 1.966l-5.603 3.113A1.125 1.125 0 0 1 9 15.113V8.887c0-.857.921-1.4 1.671-.983l5.603 3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">You should judge a book by its cover. #marketing  #smallbusinesstips<\/div>\n         \n                    <\/div>           \n<\/div>                <\/div>\n                            <div class=\"ayg-video ayg-video-RwEpjAv8RHc ayg-col ayg-col-3 ayg-col-xs-2\">\n                    <div class=\"ayg-thumbnail\" data-id=\"RwEpjAv8RHc\" data-title=\"Marketing One Wall exercise for competitive research #marketing #smallbusinesstips\" data-url=\"\">\n    <div class=\"ayg-thumbnail-media\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/RwEpjAv8RHc\/maxresdefault.jpg\" class=\"ayg-thumbnail-image\" width=\"320\" height=\"180\" alt=\"Marketing One Wall exercise for competitive research #marketing #smallbusinesstips\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"white\" width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" class=\"ayg-icon ayg-thumbnail-icon-play\" title=\"Play\" aria-label=\"Play\"><path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm14.024-.983a1.125 1.125 0 0 1 0 1.966l-5.603 3.113A1.125 1.125 0 0 1 9 15.113V8.887c0-.857.921-1.4 1.671-.983l5.603 3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">Marketing One Wall exercise for competitive research #marketing #smallbusinesstips<\/div>\n         \n                    <\/div>           \n<\/div>                <\/div>\n                            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3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">I\u2019m obsessed with failure because that\u2019s where we learn.\ufffc<\/div>\n         \n                    <\/div>           \n<\/div>                <\/div>\n                            <div class=\"ayg-video ayg-video-VRJQN90C3p0 ayg-col ayg-col-3 ayg-col-xs-2\">\n                    <div class=\"ayg-thumbnail\" data-id=\"VRJQN90C3p0\" data-title=\"It\u2019s a hard job but someone has to do it.\" data-url=\"\">\n    <div class=\"ayg-thumbnail-media\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/VRJQN90C3p0\/maxresdefault.jpg\" class=\"ayg-thumbnail-image\" width=\"320\" height=\"180\" alt=\"It\u2019s a hard job but someone has to do it.\" \/><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"white\" width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" class=\"ayg-icon ayg-thumbnail-icon-play\" title=\"Play\" aria-label=\"Play\"><path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm14.024-.983a1.125 1.125 0 0 1 0 1.966l-5.603 3.113A1.125 1.125 0 0 1 9 15.113V8.887c0-.857.921-1.4 1.671-.983l5.603 3.113Z\" clip-rule=\"evenodd\" \/><\/svg><div class=\"ayg-thumbnail-now-playing\" style=\"display: none;\">Now Playing<\/div>        \n    <\/div>\n    <div class=\"ayg-thumbnail-caption\">\n         \n            <div class=\"ayg-thumbnail-title\">It\u2019s a hard job but someone has to do it.<\/div>\n         \n                    <\/div>           \n<\/div>                <\/div>\n                            <div class=\"ayg-video ayg-video-N5VwPNtoPQw ayg-col ayg-col-3 ayg-col-xs-2\">\n                    <div class=\"ayg-thumbnail\" data-id=\"N5VwPNtoPQw\" data-title=\"People don\u2019t hate AI. 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