Discover the Future of Marketing with AI AND TECHNOLOGY
Explore how AI-driven strategies and technology can transform your marketing efforts and elevate your life and business to new heights.
The new professional
The New Professional is a podcast for modern marketers who want to stay sharp, save time, and actually enjoy the process. Hosted by marketing expert Mackenzie Rathbun, each episode dives into real strategies, smart tools, and emerging tech to help you work more efficiently and creatively. With experience across real estate, restaurants, and children’s enrichment, Mackenzie keeps it practical, a little playful, and always focused on what works.

The New Professional is a podcast for modern marketers who want to stay sharp, save time, and actually enjoy the process. Hosted by marketing expert Mackenzie Rathbun, each episode dives into real strategies, smart tools, and emerging tech to help you work more efficiently and creatively. With experience across real estate, restaurants, and children’s enrichment, Mackenzie keeps it practical, a little playful, and always focused on what works.
Sometimes there is no such thing as a right answer. How can young professionals hone their skills to be confident in their solutions?

More About The New Professional Podcast
The New Professional is a podcast for marketers, creatives, and business builders who are navigating work at the intersection of strategy, technology, and growth. Hosted by Mackenzie Rathbun, a marketing strategist and AI specialist, this show breaks down what’s actually working in modern marketing—from smart systems and automation to personal branding and content that connects.
Each episode is packed with practical takeaways, honest conversations, and tools that help you work smarter, not harder. Whether you’re deep into digital strategy or figuring it out as you go, you’re in the right place.
What We Talk About:
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AI tools that make marketing less manual
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Local and franchise marketing strategies that scale
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Building a personal brand with clarity and confidence
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Content creation tips that don’t require burnout
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Real stories from marketers, founders, and creatives in the field
New episodes drop regularly on Spotify, Apple Podcasts, and wherever you listen. Tune in, level up, and redefine what it means to be a new professional.
